The COVID-19 pandemic accelerated the digital transformation of businesses across sectors, 包括电子商务. By adopting tools powered by 人工智能 (AI), 特别是, 销售商 were able to cope with the sudden spike in online sales during the height of the pandemic and even expand their businesses. 在这篇文章中, we discuss how AI can help eCommerce businesses improve their operations and drive growth.
Machine learning (ML) is a branch of AI that enables software applications to more accurately predict outcomes using data and algorithms. 在电子商务, ML can be used to identify customer habits and interests based on search histories (both inside and outside a specific eCommerce business’s site).
通过适当的配置, ML can be used to analyze shopping behaviors to customize the online shopping experience to specific users. This enables 销售商 to make product recommendations, 配对, 以及针对个人客户的促销活动. 作为一个结果, 客户的整体体验得到改善, 反过来, 企业销售额显著增长.
Voice and 图片搜索es in eCommerce are gaining widespread popularity. By integrating voice and 图片搜索 tools into eCommerce sites, 网上零售商让这变得更容易, 快, and more convenient for consumers — especially those using mobile devices — to find the products they are looking for.
To start a 语音搜索, customers can simply click on the microphone icon on an eCommerce site. Using AI voice recognition and 自然语言处理, the website will identify what the user said and display all products relevant to their search query. 另一方面, 开始视觉搜索, all a user has to do is upload a photo of the item they are looking for or something similar to it. AI will then make suggestions based on the data from the uploaded image.
More efficient inventory and 仓库管理
AI-powered demand forecasting solutions can help 销售商 better keep track of their supplies, ensuring that they don’t run out of or overstock particular items. Such solutions enable this by leveraging sales trends and consumer behaviors, 需求预计的增加或减少, or possible supply chain issues that could affect inventory levels.
Many eCommerce businesses are also deploying AI robots in their warehouses. These robots can be programmed to retrieve products once an order has been placed or to store items once they’ve been delivered to the warehouse. This facilitates product dispatch and delivery, so customers receive their orders on time.
eCommerce businesses can leverage AI 聊天机器人 to deliver more efficient customer support. These bots can be programmed to facilitate simple transactions that simulate conversations with a live agent, such as questions about when orders will be delivered or the availability of an item. This frees up customer service representatives to focus on addressing higher-level or more complex issues.
Learn more about AI and how it can foster your business’s growth by getting in touch with us today. We’ll tell you all about AI and other innovative technologies that will enhance your operations and improve your profitability.